First Name:
RinaLast Name:
AlshaerMentor:
Dr. Judith Forney & Ms. Linda MihalickAbstract:
The purpose of this study is (1) to examine consumer involvement with mobile apps and (2) to create a consumer involvement profile that describes mobile app use in the path to purchase fashion apparel. Three aspects of involvement are applied to consumers engagement with mobile apps in the shopping process.Poster: