When shopping in-store, the consumer experiences a dynamic sensory experience of touch, sight, smell, sound, and even taste which inform the decision to purchase. The benefits of in-store shopping include the consumer’s control of each purchase decision.This study examines consumer involvement with in-store and online modes of consumer engagement in the path to purchase groceries. Of interest is how to trust expectations, shopping method (in-store or online), and sensory involvement influence purchase outcomes and situational satisfaction related to efficiencies and experiences